How to Level Up With Mindshare Calls

How to Level Up With Mindshare Calls

The #1 value add for me now is through mindshare calls. In this post, I'll lay out a framework for getting the most out of these calls based on the hundreds of convos I've had over the years.

Customer Loyalty in CPG - Fantasy Vs Reality

For the most part, customer loyalty is a farce for consumer packaged goods. The concept is overvalued within marketing teams. And too many resources get sucked up into something that is largely out of the brand's control. Photo…