How to Level Up With Mindshare Calls

How to Level Up With Mindshare Calls

The #1 value add for me now is through mindshare calls. In this post, I'll lay out a framework for getting the most out of these calls based on the hundreds of convos I've had over the years.

Customer Loyalty in CPG - Fantasy Vs Reality

For the most part, customer loyalty is a farce for consumer packaged goods. The concept is overvalued within marketing teams. And too many resources get sucked up into something that is largely out of the brand's control. Photo by Hanson…