Jack Meredith

Howdy, I'm Jack.

I head marketing over at Kettle & Fire, a health & wellness brand. This site is home to my thoughts on anything that's bouncing around in my head. I typically write about marketing (go figure), eCommerce, consumer psychology, and business. I also publish notes on any learnings from stuff I've read.

Latest Articles

Customer Loyalty in CPG - Fantasy Vs Reality

For the most part, customer loyalty is a farce for consumer packaged goods. The concept is overvalued within marketing teams. And too many resources get sucked up into something that is largely out of the brand's control. Photo by Hanson…

How To Grow Your Brand And Get More Customers

While it's 10x easier to start a company today, it's much more competitive to win over the hearts and minds of consumers. Hundreds of brands are vying for the same eyeballs. Advertising keeps getting more expensive. What worked for XYZ…

2019 Favorite Music (So Far)

Here's what I'm digging so far this year. Mostly electronic shit. Peep my deep work playlist on Soundcloud. Shlohmo - The End (electronic)Anjunadeep 10 (electronic)Above & Beyond - Flow State (electronic)Floating Points - LesAlpx single (electronic)Once…