How to take a page out of Robert Cialdini's playbook and social proof the hell out of your landing page.
Dirt Cheap Instagram Story Ads
IG story placements are dirt cheap, making for a cost effective way to test audiences and copy angles. Here are my learnings.
How to Level Up With Mindshare Calls
The #1 value add for me now is through mindshare calls. In this post, I'll lay out a framework for getting the most out of these calls based on the hundreds of convos I've had over the years.
The 11 Books That Fundamentally Changed The Way I Think About Marketing
It's easy to fall into the ego trap of thinking you know everything about your vocation. It's hard to admit that you still really don't know shit. These books have shattered my preconceived notions on how to market and grow…
Customer Loyalty in CPG - Fantasy Vs Reality
For the most part, customer loyalty is a farce for consumer packaged goods. The concept is overvalued within marketing teams. And too many resources get sucked up into something that is largely out of the brand's control. Photo by Hanson…