Jack Meredith

Howdy, I'm Jack.

I head marketing over at Kettle & Fire, a CPG brand. This site is home to my thoughts on anything that's bouncing around in my head. Topics include marketing (go figure), eCommerce, consumer psychology, and business.

Go ahead and poke around. If you like what you see, sign up for my newsletter below for more of it.

Latest Articles

How to Level Up With Mindshare Calls

How to Level Up With Mindshare Calls

The #1 value add for me now is through mindshare calls. In this post, I'll lay out a framework for getting the most out of these calls based on the hundreds of convos I've had over the years.

Customer Loyalty in CPG - Fantasy Vs Reality

For the most part, customer loyalty is a farce for consumer packaged goods. The concept is overvalued within marketing teams. And too many resources get sucked up into something that is largely out of the brand's control. Photo…